Active Lifestyle Medical · Gate 1.5 Design Board

V1-F

APPROVED · The Locked Direction

Gate 1.5 CLOSED 2026-08-24. V1 base + V3 booking + entity routing merged into the why-choose accordion (7 linked category entries) + provider merged into the Back & Joint split (real Dr. Arndt) + letters ×6 + polaroid story carousel (portrait covers, per-card captions) + Sterling service area (text bands). This page is the design contract for the build.

Open V1-F homepage

Designer Blend

The designer mockup's full section vocabulary, corrected to canon: fabricated reviews swapped for six real Google reviews, the unconfirmed 15,000+ stat replaced with 116+ reviews, real social links, live-site hours.

Full-bleed video hero + animated stats
Review marquee + split-pill services
Conditions carousel + accordion why-us
Vimeo stories marquee + consult form

Open V1 homepage

Treatment page · Condition page

ProWellness Structure

The proven ProWellness conversion skeleton re-tokened to the navy and sage identity. Designer motifs ride as accents; the page order follows what is already ranking and converting on the donor build.

Trust-chip cinematic hero, category H1
GBP-category routing band + featured treatments
Duotone condition windows
Letters-style proof + navy lead band

Open V2 homepage

Kinetic Editorial · wildcard

The elevated push past both: oversized editorial serif with a rotating kinetic word, island glass nav, gapless services bento, scroll-snap conditions rail, and a full-bleed rotating pull-quote proof band.

Split hero: kinetic serif + framed video panel
Service ticker + numbered conditions rail
Dense bento, double-bezel surfaces, grain
Rotating real-review quote band + booking rail

Open V3 homepage

Canon Stack · Designer Skin

NEW this round: the ratified page-architecture canon's full Home stack (CORE tier), rendered in the V1 designer identity. Every section carries a small slot tag so you can mix-and-match by slot number against V1–V3.

Slots in canonical order: 1 hero (GBP-primary H1, proof deep-linked to Google) · 2 why-us (CFMP credential) · 3 proof wall (condition-TAGGED reviews + video) · 4 booking + confidence rail (3-step process folded in) · 5 GBP-category routing · 7 "Where does it hurt?" symptom router · 8 Dr. Arndt (real photo) · 10 insurance strip · 12 NAP/hours/map · 13 FAQ · 14 closing CTA band (terminal)
Mobile sticky Call | Book bar (chrome invariant), narrow screens only
Tier = CORE: no gap-scan/SERP evidence on file yet, homepage sells no single high-ticket service; standalone stat band + gallery held back (real office-tour photos exist if promoted later)
Real assets: Dr. Arndt photo + CFMP certificate from the OnePage pull, hero video, Vimeo, verbatim reviews

Open V4 homepage

Reading notes for this round

All reviews on every variant are REAL Google reviews from the 250-row export, verbatim (Zacko, Fi Adat, Steve H, Earl Haussling, Ayman A, Diana G, Angela K, kamal malik, Maria Little). The mockup's fabricated cards are gone.
Claims shown: 4.9 rating and 116 reviews (verified) and 20+ years (confirmed). The 15,000+ patients figure is excluded as unconfirmed.
Photography in condition and service cards is PLACEHOLDER stock; final imagery comes from the OnePage media pull and the gpt-image-2 pipeline at build.
Hours shown are the LIVE site's footer hours. The designer mockup's Mon–Fri 9–12/1–6 contradicts them; ruling still open.
Forms are visual mockups; the real build wires Poptin per the playbook (min-height 560 container).
CANON UPDATE mid-gate (2026-08-24): the page-architecture canon was ratified after V1–V3 shipped. V4 is the additive canon-composed variant; V1–V3 stand unchanged for comparison. V4's H1 and category H2s use the recommended GBP set and get re-verified against your paste-back.
V4 library picks re-skinned: cinematic full-bleed hero, booking-confidence-rail (Poptin 560 contract honored, min-height via class), conversational FAQ, aurora CTA band, mobile CTA bar. Bespoke fills (no library coverage yet, harvest candidates): why-us provable grid, GBP-category routing, symptom-language condition router, solo-provider section, insurance strip, single-location anchor.
Library harvest question comes at close-out: which V-badges go to the Eye-Candy Library?